A simple way to add diversity to your daily intake is to select different colors of fruits and vegetables. Similarly colored produce generally share some of the same phytonutrients. That’s because the pigments that give them their hue are themselves phytonutrients.
For example, lycopene, a powerful antioxidant linked to helping lower risk of heart disease, gives tomatoes and watermelon their red color. Beta-carotene, which the body converts to Vitamin A as needed, gives produce like carrots, butternut squash, and cantaloupe their orange color.
There are some exceptions to this rule, like broccoli, which is rich in beta-carotene, but has a green pigment. Or cauliflower and radishes, which share the same type of phytonutrient but don’t necessarily have the same color.
Eating fruits and veggies in a variety of colors – red, dark green, blue, yellow, purple, white and orange – not only supports a healthy body but keeps taste buds satisfied. Remember all forms matter too – fresh, dried, frozen, canned, and 100% juice!
Organic Fruits+ and Veggies+ offer a wide variety of 31 fruits and vegetables in every serving, so you can be sure to have a colorful and complete selection in every capsule!